Macro-Scale Modeling Free Essays

So as to investigate the reaction of enormous structures with complex design, full scale demonstrating approaches is desirable over spare computational time when running a recreation. When all is said in done, depending on traditional cover plate hypothesis, full scale demonstrating approach are available in most business limited component codes like Abaqus and LS-DYNA. To display a structure with anisotropic properties utilizing large scale approach, a few material boundaries in various ways are required, for example, solidness, Poisson’s proportions, qualities and harm boundaries. We will compose a custom exposition test on Full Scale Modeling or then again any comparable subject just for you Request Now Assurance of these boundaries are either from various test tests or the outcomes acquired from a meso-scale homogenization. Expectation of the viable properties of the material utilizing logical techniques have been looked into by Younes [123]. There are a few weaknesses of the full scale displaying approach which limit its application. Essentially, fiber design, for example, the undulation and intercrossing of fiber tows in the model is ignored in this methodology. Henceforth, definite anxiety arrangement among the constituents and confined harm or disappointment can't be given. Notwithstanding the downsides, full scale approach can give productive worldwide reaction to the reenactment of composites with various fiber engineering. This is especially clear when the broke down structure is generally enormous. Large scale material boundaries, for example, versatile and disappointment properties are significant so as to give a precise arrangement. Acquiring those boundary is monotonous and exorbitant since great exploratory help is required. Thusly, composite structure with less material boundaries like transversely isotropic unidirectional composite overlay is ideal for large scale demonstrating. Y. Shi et al [124] have utilized the large scale way to deal with foresee the effect harm of composite overlays as intra-and between laminar breaking under low speed sway. Fundamental highlights of the model, for example, stress-based rules for harm inception, break mechanics strategies for harm advancement and Soutis shear stressâ€strain semi-observational recipe to catch nonlinear shear conduct of the composite have been applied. A decent understanding between numerical outcomes and tentatively acquired bends of effect power and retained vitality versus time have been accomplished. Plus, the proposed harm advancement model likewise ready to catch different harm components that happen after the effect. Full scale FE investigation of carbon fiber strengthened composite plate have been led by A. Riccio et. al [125] to foresee the harm beginning and development under low speed sway. Both between lamina (delaminations) and intra-lamina disappointment systems were anticipated utilizing the strong components and Hashin’s disappointment rules separately. In addition, to improve the precision of the outcome, a globalâ€local procedure was applied to refine the work in the effect zone. Correlations among numerical and test results under various effect energies as far as worldwide effect boundaries, greatest effect power, most extreme effect dislodging are seen as in reasonable understanding. D. Feng et. al [126] inspected the basic reaction and the disappointment instruments of the composite overlays exposed to low-speed sway utilizing the full scale strategy in mix with the constitutive models for intralaminar and interlaminar harm modes. The consequences of numerical recreations were contrasted and exploratory information got by drop-weight sway testing and stereoscopic X-radiography. Both the auxiliary effect reaction and the significant harm instruments over the scope of effect energies gave by the numerical FE model indicated a sensible decent concurrence with drop-weight sway testing information. H. Ullah et. al [127] led the exploratory characterisation and numerical recreations on the twisting conduct and harm in woven CFRP composite overlays under semi static bowing. Two-dimensional large scale models are created and numerical outcomes demonstrated that harm commencement and advancement forms in woven overlays are in concurrence with exploratory information. Yumin wan et. al [128] contemplated the mechanical properties and disappointment system of three-dimensional (3D) twisted composites exposed to compressive semi static and high strain rate loadings. Both meso-and large scale model incorporated with strain rate delicate elasto-plastic constitutive relationship and flexible and shear disappointment basis were created. Exploratory information was utilized to check the outcomes acquired from the two models and the outcomes are promising. A full scale model of woven composite has additionally been created by Xiao et. al [129] utilizing LS-DYNA to reproduce the beginning and development of harm. Astoundingly, disappointment components under various kind of loadings including ductile, pressure and shear can be anticipated with this model In synopsis, despite the fact that the macroscale demonstrating approach is unable to anticipate the conduct of the fortification, grid or fiber-network interface, with its homogenization include, it can go about as a powerful first level generally speaking arrangement in the displaying system particularly for sway reenactment of an enormous scope structure. Expectation of detail neighborhood disappointment is just material for miniaturized scale and meso-scale model methodology. Plus, higher scale model can misuse the compelling material properties acquired from the two strategies. To be brief, a thorough assessment of material disappointment reactions can be accomplished through mix of miniaturized scale meso-large scale draws near The most effective method to refer to Macro-Scale Modeling, Papers

Ebay Turnaround Strategy Essay

The organization known as eBay, which began in 1995, developed altogether inside 10 years to turn into the main web based business webpage on the planet by deals income. In 2008, Donahoe took over as the new CEO of eBay. This was the point at which the organization was confronting issues with development and buyer conduct was evolving. What used to be an exciting encounter for purchasers was currently a badly designed exercise in futility and cash. Shoppers who were anxious to offer against one another for items online were currently happy with purchasing new items at fixed costs. In this way, ebay’s turnaround procedure was to bring the purchasers the best understanding to discover what they need precisely how and when they need it. Albeit customary eBay dealers grumbled about the trouble for them to work together beneficially with the new technique, Donahoe accepted purchasers needed fixed costs, snappy help, and free transportation. I concur with Donahoe’s turnaround system in light of the fact that eBay needed to concentrate available requests to see development. Something must be done in a market where customers needed fixed costs and free transportation that they were accepting from organizations like Amazon. om. Promoting division is partitioning a market into littler fragments of purchasers with particular needs, attributes, or practices that may require separate showcasing and creates profiles of the subsequent market portions. Making applications for advanced mobile phones and tablets was a decent method to isolate a particular division to its clients. For instance, the eBay Fashion application permitted clients to peruse through items from the style office. Purchasers had the option to remove time from their day and make more buys with blend and match highlights. Utilizing the Boston Consulting Group (BCG) strategy, organizations like eBay characterize all its SBUs as indicated by the development share lattice. Market development rate gives a proportion of market appeal and relative piece of the pie quantifies a company’s quality in the market. The four sorts of SBUs are stars, money dairy animals, question marks, and canines. Stars are high-development, high-share organizations like eBay. At the point when their development hinders it transforms into money bovines, which need less speculation to hold their piece of the overall industry. Pepsi is a money cow as in its not developing yet it is making enormous benefit meanwhile. Question marks are low-share specialty units in high-development markets. A question mark could be a little carport that does vehicle fixes on the grounds that it has a little piece of the overall industry yet a huge interest for vehicle fixes. Mutts are low-development, low-share organizations and items that may create enough money to look after themselves. A case of this would be a humble community theater business.

Swipe Left or Swipe Right - UGA Undergraduate Admissions

Swipe Left or Swipe Right - UGA Undergraduate Admissions Swipe Left or Swipe Right? I will admit it, I have never used an online dating app. I am old. But there has always been one constant in the world of dating: Accentuate your strengths and de-emphasize your weaknesses. Athletic? Show some pictures of you competing on the court or hiking up a mountain. Brains? Highlight that amazing degree, the books you read and your passion for Shakespeare comedies. Sense of humor? Dazzle them with a few witty comments in your profile. And as for those weaknesses? Bury them. Bury them deep. By the time they get to know you, they will happily ignore obsession with the toilet paper having to go over instead of under, or your slight obsession with The Bachelor or Rick and Morty. The same thought process seems to holds true for students and parents posting college admission data on blogs, ChanceMe sites, and social media. Accentuate strengths and de-emphasize weaknesses. Have a strong GPA? Highlight the grades you made and the overall trends. Have a strong test score? Post the best SAT and ACT your child made, and emphasize how few make these scores nationwide. Active in School? List all the clubs, sports and volunteer work to far off lands. And if there are areas that are not so strong, then just leave off that part. The only difference is that while outside viewers only see the positives that are posted, Admissions Offices already have all the details on the students, and are able to see both the strengths and limitations of each applicant. This difference in the information is generally what causes so much confusion between the viewpoint online and the actual review and decision. Sometimes, data is just left out of the online post, such as lower test scores, C/D/F grades in the academic history, or a lack of academic rigor. In addition, sometimes the profile information does not always give the full information. Here are some common themes where an online profile does not always match the full details of the application: At times, the photo posted on a dating app might be several years old or have been re-touched in order to look a little better. Many times, a GPA posted on a forum is straight off the HS transcript, and could be very different from the UGA GPA we calculate. We have seen drastic differences in GPAs we calculated as compared to the one on a HS transcript, especially if the school uses an odd grading scale/system and includes non core work. If you have gone mountain biking twice in the last few years, listing it as one of your favorite activities is probably not a completely accurate picture of things. The same could be said for activities/clubs where you have only put in a limited amount of time and energy. There are more than a few students who suddenly become active in multiple new activities in 12th grade only, or list an activity which involved 3 hours of time for the year from 9th grade. We are looking at the depth and time commitment of your co-curricular involvement. The numbers given in certain things are not always the numbers that are most important. Yes, you might be 27 years old, but if you have the maturity level of a 14 year old like me, then this could be an issue when dating. Same with admissions numbers. Yes, you might have a 32 Composite ACT, but since UGA just looks at the ACT English and Math, that Composite data is suddenly not a relevant. The same goes with AP/IB/DE course numbers. If you took 6 AP classes but they were all in Social Studies, and if UGA is looking at the overall rigor in all five core areas, then that number is not always a good barometer of the challenge of your curriculum. In admissions, we are looking at more than the Tinder-like profile of an applicant. We look at everything in the file, warts and all. As such, decisions are not as simple as swiping left or right, but instead are full reviews of the entire application, as a brief profile never tells the whole story. I hope this helps you understand our process a little better, and Go Dawgs!

The Trouble with Geniuses - 763 Words

The Trouble with Geniuses Part One: Although both Chris Langen and Robert Oppenheimer were both geniuses, Oppenheimer had better life chances and more opportunities than did Chris Langan. Oppenheimer was born in a wealthy and well-known family and was in an upper social class. Therefore he had a richer cultural capital than Chris Langan because his parents taught him how to deal with adults and how to assert himself. They also encouraged him to take chances. For instance, when he has an opportunity to be a speaker at the New York Mineralogical Club, he was afraid and did not want to do it, but his father encouraged him to take the challenge. His parents encouraged and help Oppenheimer to prosper and grow and develop his genius.On†¦show more content†¦In turn, those cultural capitals affects the life chances that children encounter. Part Two: Parents influence their children in very many ways. Parents encourage desired behaviors and talents while discouraging those that are undesirable not necessarily to the children, but to the parents and adults in the real world.Desired behaviors are rewarded while undesirable traits and behaviors are met with punishment of some form. Our parents taught us how to be independent and to do things for ourselves. It was an advantage in that we don t need to depend on other people to get things done and we don t need to wait for an opportunity.This independence taught us to work hard for ourselves and to take charge of our own education and life. Part Three: Cutting music and art programs creates a large gap between opportunities for wealther children and lower class children. Children whose parents do not have the financial means to afford private art and music lessions have a greater disadvantage because they do not have the opportunities and resources to cultivate their talents. They could be the next Picasso, but because they did not have the means to express their genius and cultivate their talent, it never gets discovered. Only a very few lucky children will be able to prosper in their talents. Schools should provide another means of art and music classes. For instance, they could have clubs where childrenShow MoreRelatedThe s Bargain, And The Trouble With Geniuses913 Words   |  4 Pagesnovel Outliers. Gladwell does a fantastic job of explaining his findings using many stories like Marita s Bargain, and The Trouble with Geniuses. In Marita’s Bargain, he suggests a shorter summer vacation and Saturday school to strengthen the success of the school year, while in The Trouble with Geniuses, he tells of how practical intelligence can get a person out of legal trouble. All these stories revolve around a major theme. A person, or community s success is based majorly on the school systemRead MoreThe Trouble With Geniuses Chapter 4 Summary731 Words   |  3 Pagesâ€Å"Intelligence has a threshold.† (pg. 80) This quote embodies the overall chapter because it shows that intelligence always has a beginning before it becomes successful. It shows that anyone can be successful and have intelligence. Chapter Four - The Trouble with Geniuses, Part 2: As you read chapter four, do/answer the following: A rhetorical appeal Gladwell uses logos, ethos, or pathos (Provide the quote with explanation). Ethos: â€Å"Here is how the incident is described in American Prometheus, Kai Bird andRead MoreThe Man Who Mistook His Wife For A Hat And Other Clinical Tales1349 Words   |  6 Pageswife for a hat† had. Oliver Sacks had a mild form of visual agnosia, which means that one can see, but has trouble interpreting what one is seeing. â€Å"The man who mistook his wife for a hat† could see a glove as â€Å"a continuous surface infolded on itself. It has five outpouchings.† When Sacks told him that it was a glove, he was very surprised, but could understand how. Oliver Sacks had trouble distinguishing faces because of this agnosia of vision, which made him very shy. The accuracy of the scienceRead MoreEssay about Upbringing vs. Success Rate1088 Words   |  5 PagesUpbringing vs. Success Rate Malcolm Gladwell emphasizes the importance of the relationship between success and a person’s upbringing in Chapters 3 and 4, â€Å"The Trouble with Geniuses, Parts 1 and 2† of â€Å"Outliers.† This book attempts to help people understand what true success is, the value of it, and how the few people that actually achieve it get there. Gladwell’s theories helped me to realize that success is simply reaching your full potential in life by taking advantage of every gift and opportunityRead MoreJohn Adams and the Coming of the Revolution Essay623 Words   |  3 Pagesenough to take on case as precarious as this case was. McCullough went on to state that John accepted this case because he strongly believed that no man in a free country should be denied the right to counsel and a fair trial (92). Adams knew what troubles he was getting himself into taking on a case like this and the repercussions it had. It would not have been his first difficult case, as he t ook on a similar case that involved four American sailors killing a British naval officer in self-defenseRead MoreEQ vs. IQ1459 Words   |  6 Pageswhy some people just seem to have a gift for living well; why the smartest kid in the class will probably not end up the richest; why we like some people virtually on sight and distrust others; why some people remain buoyant in the face of troubles that would sink a less resilient soul. What qualities of the mind or spirit, in short, determine who succeeds? The phrase emotional intelligence was created by a Yale psychologist and a professor at University of New Hampshire five yearsRead MoreI’m Proud to be Lefthanded Essay596 Words   |  3 Pagesalthough they have trouble with a backward guitar, many musicians are also among us: Beethoven, Paul McCartney, Ringo Starr, Jimi Hendrix, Paul Simon, Kurt Cobain and Billy Corgan. nbsp; Southpaw athletes, mainly baseball stars, include Babe Ruth, Barry Bonds, Reggie Jackson, Ken Griffey Jr. and Larry Bird. (Sportswriter Charles Seymour invented the term southpaw when he noticed that lefty pitchers throw from the south side of the mound.) nbsp; Furthermore, geniuses and icons likeRead MoreAutism And The National Autism1994 Words   |  8 Pagesother medication or treatment. While there have been autistic geniuses in the past, not all with ASD should be hailed as such; instead of trying to justify or cure the disorder, more people should be willing to accept it. Historically, autistic persons have proven themselves to be geniuses. There are many different ways to interpret genius, from IQ test scores to remarkable achievements. Most historical figures that acclaim as â€Å"geniuses†, such as physicist Albert Einstein, exhibited both great versatilityRead MorePhilosophy of Technology Integration Essay1152 Words   |  5 Pagesof chalkboards, to whiteboards, to interactive whiteboards. Our students seem to be more computer savvy than their teachers. Home telephones are starting to become a thing of the past, and cell phones have turned into mini-computers. Technological geniuses have even tried to eliminate books by creating electronic books, for example the Kindle and Nook. It has become pretty evident that being technologically smart is a necessity in todays world. In the past, technology was something that was onlyRead MoreThe Summary of and Response to â€Å"the Trouble with Talent† by Kathy Seal911 Words   |  4 PagesThe Summary of and Response to â€Å"The Trouble with Talent† by Kathy Seal In â€Å"The Trouble with Talent†, Kathy Seal, who frequently writes about children and education in magazines, wrote about the way of education in the U.S. which only focused on the value of inborn aptitude could breed children to become artful people and waste many of American children’s potential. At the beginning of this article, Seal told about an experiment of Jim Stigler, who was a UCLA psychologist, which tested the

Analysis, Evaluation, And Synthesis - 1699 Words

The theme of this paper is expanding the analysis, evaluation, and synthesis to provide the best solution for the disaster recovery issue through identification of the issue’s scope, scale, effect, and so forth, considering various company organization structures. The overriding critical IT issue facing the Fox Television network and cable affiliates is disaster recovery. The result of a natural disaster may halt network operations, which will result in a revenue shortfall for outage duration. Many may consider that the exploration of the television distribution systems is not related to traditional IT components. However, many elements of the traditional television distribution facility are changing to using IT components, and the identification and analysis methods use a similar analysis approach. This paper’s content will concentrate on the issue of exploring how to move the network to an alternative distribution location. Problem Resolution Approach Indicated in Figure one is a model for solving problems or issues. This model contains six repeatable steps including 1) define the problem, 2) determine the issues root-cause, 3) develop alternative solutions, 4) select a solution, 5) implement the solution, and 6) evaluate the outcome. Define the Problem Problem Statement: The Fox network transmits over satellite communication infrastructure, and terrestrial fiber networks 36 linear television-programing services from its Los Angeles facility. Additionally, theShow MoreRelatedAnalysis, Synthesis, and Evaluation of the Eagle Manufacturing Company855 Words   |  4 PagesCase Name: Analysis, Synthesis, and Evaluation of the Eagle Manufacturing Company I. Major Facts A. Ted Jones has been the supply manager for the Eagle Manufacturing Company for the past two years. B. 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(IACBE, 2014 Bloom et al., 1956 p. 7) The OW was intended to provide a classification of educational goals that would help guide teachers, administrators, specialists and research workers that focus on curricular and evaluations problems. (Bloom et al., 1956 p. 1) The first major task of OW committee was to develop a classification system of the learning objectives in cognitive domain. The OW committee initially believed that educational objectives were not observable orRead MoreAnalysis Of Bloom s Original Cognitive Process830 Words   |  4 Pages A group of educators collaborated to develop classifications of learning objectives for the purpose of creating lessons and the evaluations to accompany them. They constructed objectives to reveal what students would be able to perform according to the education and organized them in relation to their level of difficulty. The outcome is extensively recognized as Bloom’s taxonomy. However, there are adaptations that have drawn from Bloom and his colleagues’ effo rts such as those from Anderson, oneRead MoreNur504 Week 5 Collaborative Learning Community: Ebp Literature Latest592 Words   |  3 PagesClick Link Below To Buy: http://hwcampus.com/shop/nur504-week-5-clc-ebp-literature-latest/ This is a CLC assignment. Follow the instructions provided in CLC Assignment: Evidence-Based Project (EBP). Utilize the Synthesis Table, Table of Evidence and EBA Project Evaluation Tool to complete your CLC assignment. Submit these documents for this weeks CLC assignment. While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations andRead MoreHow My Writing Has Improved Greatly Improved After Taking English 103928 Words   |  4 Pagesto work on my higher levels of thinking (application, analysis, synthesis, and evaluation from â€Å"Bloom’s Taxonomy†). 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Ethan Frome Free Essays

Logan Leiter Mrs. Fiedler English 10. 1 12 October 2012 Ethan Frome: Fate No, I don’t believe Ethan, Zeena and Mattie deserve their fates. We will write a custom essay sample on Ethan Frome or any similar topic only for you Order Now I don’t think it’s right to deserve fate, if it is forced upon them. The actions of other characters led to their fates. For example, in the story Edith Wharton wrote this, â€Å"It was the fate she was forcing on Mattie – why not let her try it herself†¦ † (203). Since Mattie was employed to Zeena and Ethan, she could not have demanded to stay when she was sent away because they were hiring someone new. Mattie had no control over the situation, so she had no control over her fate. The only character who really had control over their situation would be Ethan. He never could find the courage to stand up to Zeena. He was angered, but chose not to express it to conceal his relationship with Mattie. Therefore, Mattie had no control over his decision which led to her fate. Zeena’s fate could have been changed multiple times in the book. Ethan could have ran off with Mattie and left the farm in Zeena’s hands with all the financial troubles along with it. However, Ethan’s conscience catches up with him before he could ever make his move. So Zeena’s fate was also influenced by another character. This forced-fate was a reoccurring theme throughout the book, it just hides in the text. That is why I believe the characters did not deserve their fate. Another example of fate being forced upon a character was when Ethan and Mattie made the decision to commit suicide. In the story, Edith Wharton wrote this, â€Å"Her sombre violence constrained him: she seemed the embodied instrument of fate. † (258). The book says Mattie constrained Ethan to join her on the sled. This led to his fate and he hardly had any control over his feelings for Mattie. However, something that I noticed while reading the novel was how none of the characters would stand up for themselves. Every situation they were put in, they had no affect on. They seemed cowardly and not willing to stand up for what they believed in. This pushed me in another direction to believe that every character deserved his or her fate. Ethan, throughout the whole book, would not follow his passions. Wharton wrote, â€Å"You can sell the farm and mill, and keep the money. His pen paused on the word†¦ † (201). Ethan was writing to Zeena, saying he was going to leave the farm in her care and try his luck West. But, he never really went along with it, he couldn’t ever pull himself up to execute his passion to run off with Mattie. Ultimately, I have mixed feelings over the topic about whether the characters deserve their fate or not. If I had to pick one it would be that no character deserves his or her fate because they had no control over them. I think Edith Wharton aims at teaching the reader a lesson about being in control of your own life. To not let others control your life and to be the pilot of your own life. Wharton used the concept of fate to teach the reader how choices of others could cause ruckus in your own life How to cite Ethan Frome, Essay examples Ethan Frome Free Essays Matt Grann January 4, 2009 Ethan Frome is an example of realist text for many reasons. The novel has many gritty facts of life and explains the lower class. It also has shows the harshness of reality. We will write a custom essay sample on Ethan Frome or any similar topic only for you Order Now Finally, Ethan Frome is an example of men having no free will and can’t avoid their fate. Ethan Frome shows examples of Realism because of the gritty facts portrayed throughout the novel. It shows many things that make the lower class of life seem horrible and harder than what used to be thought of the poorer men. The upper class felt that poor people had no worries, but as a person would read realist text, they would realize that the poor life is hard and unrewarding. A gritty fact that is placed throughout the novel is that Starkfield is barren town. It is deserted, with limited townspeople and visitors. Also, the snow is not plowed, he has to drive himself around in the weather, and it shows him doing extremely trivial things. Frome scrambled†¦ heavily booted foot† (pg 21), shows that it is extremely hard for him to make it through the snow, and him walking through the snow as a challenge is such a trivial thing, yet it brings a new character into the story by causing so many problems. He does many other   trivial things throughout the novel that are explained, such as doing mill work, scrubbing the floor and doing dishes. This shows the worst parts of life, and shown throughout the whole book to show the problems that Starkfield faces. Harshness of reality shows realism because of the problems Ethan end sup facing throughout the book. The winter is a problem that everyone faces, in each and every persons reality. This is unavoidable and just causes a hastle on Fromes life. Being married to Zeena is also another example of the harshness of reality, he has serious issues concerning Zeena and is unhappily married to her, yet he can do nothing to change what goes on in his life. Ethan says â€Å"he was seized with an unreasoning dread of being left alone on the farm; and before he knew what he was doing he had asked her to stay with him. He married Zeena for the sole reason of fearing being alone in winter and going crazy. Another is that he could not go to college because of his parents deaths. His mother and father both died while he was attending school and he was forced to come home and take over the family business and take care of the farm. It is unfortunate for Ethan because he was on the road to becoming great yet when his parents died he was forced to give up his dream. No free will also poses another issue in Frome’s life and portrays realism strongly in Ethan Frome. The fact that he can’t avoid his fate is a strong topic throughout the novel. He can’t leave the house and go with matt because he will not have enough money to take her anywhere. The narrator states â€Å"There was no way out – none. He was a prisoner for life, and now his one ray of light was to be extinguished†, and this makes him realize life can never be fixed and get better. And he also cannot stay at home, because he loves Mattie and not Zeena so he is stuck in a dilemma, and can’t avoid what was meant to be. Also his mother died in winter, which made him feel as if he would go crazy if he was stuck in the house alone all winter, which made him ask Zeena to stay with him even though he did not love her. This is just a reason of chance, and ended up being his fate. Also he tries to escape his fate, and die with Mattie but he is meant to drag on his life with Zeena for as long as possible. Ethan Frome shows examples of realist text. It shows the gritty facts of life that exploit the lower class. This show harshness of reality in the novel as well. Also, it is an example of no free will, and that you have no way to avoid your fate. How to cite Ethan Frome, Papers Ethan Frome Free Essays Ethan Frome: Prisoner of Sheer Bleakness Ethan Frome, the striking, disfgured man of Starkfield and main character of the novel Ethan Frome by Edith Wharton, serves as an instance where a character has endured a significant event from the past that has affected the character in a negative way. Due to Ethan’s harsh past that led to his repression away from society and internal moral entanglement, his activities and values in life were decrepitly modified. In the novel, certain personal circumstances surrounding Ethan Frome’s early life contribute to the outcome of his pitiful life beginning with the earliest of woeful ircumstances in Ethan’s life †his parents’ sickliness. We will write a custom essay sample on Ethan Frome or any similar topic only for you Order Now Shortly after graduating high school, Ethan attends a university where he studies his two passions†science and technology. This event allows the reader to view one of the few positive events in Ethan’s life. After graduating he plans on escaping from Starkfield, which the reader later finds to be Ethan’s geological and personal prison, but, soon after he begins University, Ethan’s father and mother become ill. Ethan is forced to move back to the Frome’s farm due to his strong willed morals, but when his father passes away, he is orced to take care his ill mother as well. Ethan’s future wife Zeena, comes to care for his mother. This first sequence of circumstances allows the reader to view not only a glimpse of Ethan’s moral values but Just how melancholic Ethan’s early personal life begins to become. His mother, being Ethan’s main source of attention and social interaction before her illness, stops talking to him and soon after dies, which leaves Zeena to be left with Ethan. Even though Zeena is viewed wicked by the reader, she is an interest to Ethan since she talks to him after his mother stopped and Ethan enjoys t. Being that it was winter, the most dreadful of seasons for Starkfield and the fact that he feels he owes her for caring for his mother, Ethan is summoned by his fear of loneliness and contending his morals and marries Zeena. Initially, Ethan plans on moving away from Starkfleld with his new bride; however, Zeena, too, becomes ill. With Zeena’s illness now becoming a hurdle in Ethan’s race for freedom from the grim Starkfield, morally he tends to her needs and cares for his wife. Zeena, now ill, is no longer conversing as much with Ethan as before his mother’s death and becomes n apparent hypochondriac and speaks in an obnoxious â€Å"flat whine. † Zeena is also shaping into an unattractive, old woman. Easily, Ethan could leave Zeena and escape Starkfield, but his morals prevent this from occurring. Yet again, Ethan endures another tragedy in his life and where his morality dwindles his chances of escaping Starkfield. Ethan and Zeena’s marriage becomes bland and unappetizing to the both of them, and since the two are isolated from the rest of Starkfield, Ethan longs for social activity. However, this is the case until Zeena decides to appoint her cousin, Mattie Silver, to live at the Fromes’ farm with them and work as a housekeeper. Unlike Zeena, Mattie is is young, attractive, and has an interest in speaking to Ethan. Unfortunately, Mattie is inexperienced and has no knowledge of housekeeping and is naive. Upon Mattie’s arrival, Ethan is skeptical of the idea of having to pay for a housekeeper. Later, Ethan learns Mattie has came to live with the Fromes’ in order to feelings for Mattie (because she is livelier than Zeena) but is unable to fully pursue a relationship with her due to his marriage to Zeena because of his moral character. Mattie, who talks to Ethan and gives him the attention he yearns for, is the driving force behind Ethan’s new found happiness. Together, Mattie and Ethan enjoy conversing about Ethan’s lessons on science and technology which eventually leads to their outdoor walks and their discussions about their love for nature. Initially, Ethan is not physically having a relationship with Mattie due to his moral values, but envisioning one. Zeena, being an observant woman, realizes Ethan’s changes and behavior for example his interest in bettering his appearance, specifically for Mattie. Ethan finds his way in a place of confusion, his happiness is because of Mattie, but morally he couldn’t develop anymore of a romantic relationship with her because of his wife Zeena. Zeena decides to replace Mattie after her suspicion of a relationship between Ethan and Mattie sparks. Ethan becomes upset; â€Å"She had taken everything else from him; and no she meant to take the one thing that made up for all the others†. While escorting Mattie to her departure, the two decide to go sledding which results in act of attempt suicide to embody their love, but during the course of action, Ethan’s morals†get the best of him. After the accident with Mattie, Ethan’s life goes down hill. With a now disfigured body, a pitiful wife, and a paralyzed lover, Ethan Frome has now become a prisoner of Starkfield; â€Å"He seemed a part of the mute melancholy landscape, and incarnation of its frozen woe, with all that was warm and sentient in him fast bound below the surface;. † Negatively, the accident affects his present and future lives because he not only becomes an outcast to society but â€Å"the most striking fgure†. Left with having to aide Mattie in her physical impairment in his overty stricken home, he also deals with producing an income as well as no escape from Starkfield whatsoever. Unfortunately, Ethan no longer has memory of his beloved Mattie since she has now a reflection of another whiny, wicked â€Å"Zeena â€Å", . if [Mattie] ha’ died, Ethan might ha’ lived; and the way they are now, I Frome .. don’t see’s there’s much difference between the Fromes up at the farm and the Fromes down in the graveyard; ‘cept that down there theyre all quiet, and the women have got to hold their tongues. † Ethan’s moral value is questioned when he could ave avoided his disastrous life but Just avoiding confrontation with his issues. His life becomes more dreadful than death itself. Now living in absolute pity because of the disastrous events that occurred in his life, Ethan Frome becomes a prisoner of unhappiness in his own home. All together with the death of his parents, his debt to his sickly wife, and his tragic accident which left him disfgured, Ethan Frome’s repression from society and internal moral entanglement not only prevented him to never escape the harsh and bleak winters of Starkfield but, led him to become†a ruin ofa man. How to cite Ethan Frome, Papers

Political Violence in South Africa between 1985 and 1989

Introduction Apartheid was a political principle that was adopted by the National Party administration of South Africa between 1948 and 1994. It was one of the systems adopted to segregate the black people and deny them their rights. It was aimed at instilling the white supremacy, through maintaining the Afrikaner marginal rule. Apartheid was established in 1945 after the Second World War by the National Party, which was dominated by the minority Afrikaner whites.Advertising We will write a custom essay sample on Political Violence in South Africa between 1985 and 1989 specifically for you for only $16.05 $11/page Learn More Even though racial discrimination was established by colonialists, the National Party adopted apartheid as a national policy after the 1948 general election. The policy came up with four categories of races including native, white, color and Asian races. This meant that these races had to live in different localities either willingly or by force. In 1970, the apartheid regime proscribed political organizations that were formed by other races. The blacks were forced into being refugees in their own country since their citizenship was nullified. They were forced to live in the ten tribally based autonomous motherlands referred to as Bantustans. Through this, the government could easily restructure the education system, medical care services and other public services, which were distributed racially. The black people could always be mistreated in the public and their culture was devalued. They received inferior services that could not be matched with those of other races. Within South Africa, the natives staged demonstrations to demand for their rights. This was through political violence, which was organized by African leaders and political organizations such as Mandela and UDF respectively. Internationally, the global society slapped economic sanctions, including trade embargo. Since 1950s, the state witnessed v iolence due to practices exercised by the government. Many leaders were imprisoned while others were exterminated. This paper will only concentrate on the activities of political organizations from 1985 to 1989. The Background of Apartheid and Political Violence in South Africa Before 1948, South Africa was a state that was run democratically. Even though racial discrimination was rampant, it existed illegally. Before elections, the major Afrikaner party urged citizens to vote for it since it could introduce apartheid. It closely overpowered its major opponent and formed a coalition regime with another marginal Afrikaner political party. Malan was declared the first premier of the apartheid regime.Advertising Looking for essay on african american? Let's see if we can help you! Get your first paper with 15% OFF Learn More The officials of the National party tried to justify the existence of the apartheid policy, arguing that South Africa did not have a single homogenous race. The officials of the National party went ahead to sub-divide the population into four major tribes. The white race had more powers socio-economically and politically. Other races existed at the mercy of the white race. The white race involved the English speaking tribes and the Afrikaans. The government approved laws that could divide people based on their races. In 1950, the first law was enacted, which was referred to as the Population Registration Act. The law formalized ethnic classes and came up an identification certificate for each group (Pottinger 89). In 1950 still, the government approved another bill referred to as the Group Areas Act, which allotted each race a specific area. Before then, the government had passed a bill that criminalized marriage between different races. Socio-political and economic discrimination caused many problems in South Africa. Successive presidents of the National Party instituted laws that caused more pain to other races. In the judiciar y, only the white race was employed meaning that judicial rulings favored only whites. Other races could only vote for a white to represent them in the highest law-making organ that is, the parliament. Before the introduction of Apartheid, divisions, conflicts and competition between the two major factions characterized South African political activities. One of the group suggested that conservatism could bring greatness to the state. On the other side, liberals argued that only respect for human rights and freedoms could boost the country’s economy. The apartheid system contributed significantly to internal conflicts. The government responded to these conflicts by deploying security forces to harass demonstrators (Venter 16). Due to this, political organizations gained support from the locals. The government decided to change the approach after realizing that the society supported these organizations. The National Party came up with some reforms that could help in solving th e conflicts between the government and demonstrators. Political protestors were urged to wage peaceful demonstrations after acquiring necessary documents from state agencies, such as the police. In their arguments, non-white political organizations suggested that apartheid government could only be overthrown through mass campaigns. Through this suggestion, students led other demonstrators to push for their rights. Furthermore, political organizations called members to participate in national strikes, boycotts, civil defiance and brutal clashes in order to overthrow the apartheid regime. Political Influence between 1985 and 1989 Between 1985 and 1989, South Africa witnessed a serious political violence, with Africans demanding for independence. The anti-apartheid organizations wanted the Botha government to quit office and leave power to the majority that is, Africans. During this period, radical local leaders urged communities to defy any government order that was unpopular to them. Advertising We will write a custom essay sample on Political Violence in South Africa between 1985 and 1989 specifically for you for only $16.05 $11/page Learn More The communities were against various local authorities and leaders who had been employed by the government since they supported unpopular regime. By 1985, the ANC changed its strategy by ensuring that the urban areas were ungovernable. The party requested various races to default paying rent and other charges imposed on them. Consequently, various councils failed to offer services to whites due to lack of finances. Some were overthrown while others collapsed due to constant conflicts. Youth organizations and militant groups replaced councils that were exorbitant and indifferent to the wishes of the many. Such militant organizations took over responsibilities that were previously reserved for the councils. In other words, tyranny of the multitude was the order of the day. Those suspected to b e working with the apartheid regime received sever punishments. The officials of town councils and other civil servants were forced to migrate to other places because of their behavior. Some were murdered by neck lacing whereby a blazing wood was put around the culprit’s neck. The head of state, P.W. Botha, announced a military rule in the thirty-six authoritative districts following the protests. Furthermore, the president was advised to proscribe various political organizations because they were directly responsible for the conflicts. Due to this, many leaders were arrested while others were put under house arrest. The Botha administration moved to enact a law that gave enormous powers to the police and the military. The state security agencies were allowed to implement curfews in various places facing security problems. They could control the movement of people. Moreover, the president ruled by decree implying that he could issue instructions without pursuing the law. Duri ng this time, the government recommended that it was illegal to use words that were perceived to be hate speech. This could amount to arrest. Upon arrest, the government could not disclose the name of the arrested person. This was actually against the rights of the arrested people, which sparked more violence (Houston 14). People were imprisoned without trial, something that sparked political violence all over the country. In 1986, the president extended the state of emergency to include the whole country due to violence. The government modified the Public Security Act, which gave the government powers to quell violence using all available means. During the same year, the press was highly controlled.Advertising Looking for essay on african american? Let's see if we can help you! Get your first paper with 15% OFF Learn More The government could harass protesters but journalists were never allowed to access the areas. The state used national broadcaster to distribute false information as regards to the uprisings. In 1987, the Botha regime extended the state of emergency for an additional two years (Ross 71). In 1988, the United Democratic Front (UDF) was proscribed because of its activities. The government was dissatisfied with the way UDF operated. Between 1985 and 1989, the political violence persisted mainly because of the economic and political hardships. However, residents themselves were the major problem. Associates of Inkatha and the UDF-ANC groups attempted to outdo each other. The government applied the policy of divide and rule that is, by supporting one side. Political organizations such as ANC and PAC engaged government troops in war. The government attacked the ANC bases and villages while the ANC could strike the restaurants with bombs. In early 1989, was affected by a disease and was urg ed to step aside in February the same year. By the time Botha was leaving office, the economy of South Africa had collapsed and was rated the lowest in the world. The state was shocked when foreign powers imposed various sanctions, including trade embargos. The exit of Botha paved way for discussions, which gave policy makers in government the chance to reconcile with anti-apartheid leaders. The incoming president was liberal since he announced that he could do away with the apartheid policy. He also announced that he could guarantee political freedom and each person could be allowed to elect a leader of his or her choice. Consequently, anti-apartheid groups such as ANC, PAC, SACP and the UDF were allowed to operate freely (Rantete 12). The head of state, F.W. de Klerk, pledged to liberate all political inmates and allow political involvement. Some laws such as the land act were also abolished. Conclusion From the above analysis, it can be observed that political organizations playe d a major role in South Africa between 1985 and 1989. Botha was against political organizations because they interfered with the activities of the whites. It is also true that apartheid was established in 1948 but its effects were felt more from 1985 under Botha. Botha ensured that his regime provided important services to the white race by using brutal tactics to contain the influence of other races. He first proscribed all political organizations and detained some of black leaders. Later on, he ordered the security agencies to unleash terror on demonstrating Africans. After his reign, the new head of state promised to abolish apartheid and introduce political freedoms. Works Cited Houston, Gregory. The National Liberation Struggle in South Africa: A case study of UDF, 1983-1987. Aldershot: Ashgate, 1999. Print. Pottinger, Brian. The imperial presidency: PW Botha the first ten years: Johannesburg, Southern Book Publishers, 1988. Print Rantete, Johannes. The African National Congres s and the negotiated settlement in South Africa. Pretoria: Van Schaik, 1998. Print. Ross, Robert. A Concise history of South Africa. Cambridge: Cambridge University Press, 1999. Print. Venter, Albert. Government and politics in the new South Africa. 3th ed. Pretoria: Van Schaik Publishers, 2006. Print. This essay on Political Violence in South Africa between 1985 and 1989 was written and submitted by user Marie Thompson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Founded on economic principles Essay Example

Founded on economic principles Essay Example Founded on economic principles Paper Founded on economic principles Paper The objective of Lu and Comanor’s study is to investigate on the factors that affect the prices of pharmaceutical products at their introduction to the market throughout their life cycle. Their work was founded on economic principles and supported by a regression analysis of empirical data on new drugs introduced from 1978 to 1987. Data on the new molecular entities that were introduced before 1984 were sourced from the Food and Drug Administration (1985), while the rest were from a study of drugs lags between the United States and the United Kingdom. The drugs used as part of the empirical data were subject to the FDA ratings, wherein Class A represented drugs that provided valuable therapeutic gain, Class B were drugs that were modestly effective, and Class C were drugs that gave little or no therapeutic benefits. : One of the main findings was the therapeutic significance of the pharmaceutical products was directly proportional to its launch price. In fact, Class A and B drugs were launched into the market at a premium while most of Class C drugs were at a discount. These findings satisfied previous research, such as Reekie’s (1978). According to Reekie, drugs that were therapeutically advanced were priced higher than substitutes already in the market while imitators cost cheaper. This pricing behavior has led Reekie to conclude that an even price competition in the market cannot be completely possible due to the presence of such advanced patented drugs. He observed, however, that through time, prices of these advanced drugs decline while those of generic or imitation drugs increased (Lu Comanor 108, 111). The empirical data also reveal, Class A drugs have the least imitators while Class C drugs have the most. But despite the production of these supposed imitators, the rate of imitation is not as rampant as those in other industries. In fact, branded rivals still thrive in the market and they cause the decline in the launch prices of fellow innovative drugs, whereas generic substitutes produce the opposite effect. This pricing behavior reflects the findings Dean’s (1969) study wherein he defines two (2) pricing techniques for new products, namely skimming and penetration pricing. Skimming pricing is positioning new advanced therapeutic products at premium prices that eventually decline, and penetration pricing is introducing less innovative products at lower prices and raising them over time. In essence, results of the study show that advanced therapeutic products enter the market under skimming pricing while imitation and other less innovative drugs do so under penetration pricing (Lu Comanor 108, 111). Aside from the pricing strategies, it was interesting to learn how the nature of the diseases also serves as price determinants for the drugs intended to treat them. According to the text, the repurchase or sustainability in demand for the drugs is, somehow determined by whether it is used for acute or chronic cases. So for drugs that are intended for chronic cases, such as those of the elderly, the strategy applied is more price-sensitive. This aspect of the pricing strategy is interesting in that aside from following the dynamics of price and demand, it benefits consumers that continuously need such therapeutic products for their health. While the text effectively incorporates economic principles with the technicalities of the pharmaceutical industry, the discussion on pricing would have been more substantial if the cost side of the products were also considered. As prices of drugs and other health instruments are often topics of debate, it would have been more interesting if the text broadened the discussion to include the price structure of the products and a forecast on the direction of the pharmaceutical industry during this time when the health crises is most prevalent. Reference Lu, John Z., and Comanor, William S. Strategic Pricing of New Pharmaceuticals The Review of Economics and Statistics, Vol. 80, No.1 (Feb., 1998), 108-118

Thomas Hardy Quotes From Tess of the dUrberville

Thomas Hardy Quotes From 'Tess of the d'Urberville' Tess of the dUrberville is a tragedy. The novel details the loss of innocence and the ultimate destruction of a young girl. The novel was one of the last novels by Thomas Hardy, who is also famous for Jude the Obscure. Here are a few quotes from Tess of the dUrberville. I dont know; but I think so. They sometimes seem to be like the apples on our stubbard-tree. Most of them splendid and sound - a few blighted.- Thomas Hardy, Tess of the dUrberville, Chapter 4 I wont sell his old body. When we dUrbervilles was knights in the land, we didnt sell our chargers for cats meat. Let em keep their shillings! Heve served me well in his lifetime, and I wont part from him now.- Thomas Hardy, Tess of the dUrberville, Chapter 4 Thus, the thing began. Had she perceived this meetings import she might have asked why she was doomed to be seen and coveted that day by the wrong man, and not by some other man, the right and desired one in all respects...- Thomas Hardy, Tess of the dUrberville, Chapter 5 Out of the frying pan into the fire!- Thomas Hardy, Tess of the dUrberville, Chapter 10 But some might say, where was Tesss guardian Angel? Where was the providence of her simple faith? Perhaps... he was talking, or he was pursuing, or he was in a journey, or he was sleeping and not to be awaked... As Tesss own people down in those retreats are never tired of saying among each other in their fatalistic way: It was to be.- Thomas Hardy, Tess of the dUrberville, Chapter 11 My life looks as if it had been wasted for want of chances! When I see what you know, what you have read, and seen, and thought, I feel what a nothing I am!- Thomas Hardy, Tess of the dUrberville, Chapter 19 I cant bear to let anybody have him but me! Yet it is wrong Tess him, and may kill him when he knows!- Thomas Hardy, Tess of the dUrberville, Chapter 28 Yes; at that dance on the green; but you would not dance with me. O, I hope that is no ill-omen for us now!- Thomas Hardy, Tess of the dUrberville, Chapter 30 you always courting me, and always thinking as much of me as you have done through the past summertime!- Thomas Hardy, Tess of the dUrberville, Chapter 32 You are very good. But it strikes me that there is a want of harmony between your present mood of self-sacrifice and your past mood of self-preservation.- Thomas Hardy, Tess of the dUrberville, Chapter 35 I agree to the conditions, Angel; because you know best what my punishment ought to be; only - only - dont make it more than I can bear!- Thomas Hardy, Tess of the dUrberville, Chapter 37 She would have laid down her life for ee. I could do no more.- Thomas Hardy, Tess of the dUrberville, Chapter 40 You, and those like you, take your fill of pleasure on earth by making the life of such as me bitter and black with sorrow; and then it is a fine thing when you have had enough of that, to think of securing your pleasure in heaven by becoming converted!- Thomas Hardy, Tess of the dUrberville, Chapter 45 How can I pray for you, when I am forbidden to believe that the great Power who moves the world would alter his plans on my account?- Thomas Hardy, Tess of the dUrberville, Chapter 46 You have been the cause of my backsliding, he continued, stretching his arm towards her waist; you should be willing to share it, and leave that mule you call husband forever.- Thomas Hardy, Tess of the dUrberville, Chapter 47 Remember, my lady, I was your master once! I will be your master again. If you are any mans wife you are mine!- Thomas Hardy, Tess of the dUrberville, Chapter 47 O why have you treated me so monstrously, Angel! I do not deserve it. I have thought it all over carefully, and I can never, never forgive you! You know that I did not intend to wrong you - why have you so wronged me? You are cruel, cruel indeed! I will try to forget you. It is all injustice I have received at your hands!- Thomas Hardy, Tess of the dUrberville, Chapter 51 his original Tess had spiritually ceased to recognize the body before him as hers - allowing it to drift, like a corpse upon the current, in a direction disassociated from its living will.- Thomas Hardy, Tess of the dUrberville, Chapter 55 O, you have torn my life all to pieces... made me be what I prayed you in pity not to make me be again!- Thomas Hardy, Tess of the dUrberville, Chapter 56 And the dUrberville knights and dames slept on in their tombs unknowing.- Thomas Hardy, Tess of the dUrberville, Chapter 59

Crossing Cultures Essay Example | Topics and Well Written Essays - 1000 words

Crossing Cultures - Essay Example However, as the world begins to shrink, in relation to the expansion of international relationships, the question arises as to whether various cultural beliefs should be imposed on others in global society. There is the old adage suggesting to live and let live, emphasizing that what is deemed right for one individual may actually be perceived as totally wrong for another. This creates a debate as to whether a nation, such as the United States, who touts its own views regarding morality and culture on a global scale with strong conviction, should be allowed to dictate the nature of global human rights. Especially pertaining to women, many foreign nations believe that women must conform to a lesser position in society, thus they refuse women the equal rights of their male counterparts. Should the United States (or any other Westernized nation) be allowed to dictate global rights for women and use their authority to change foreign beliefs? This paper will answer this question. Traditional Muslim beliefs in the African nation of Sudan dictate that female genital mutilation is not only an acceptable practice, but is mandated by religious doctrine (Hosken, 2005). In many instances, Muslim men in Sudan will refuse to marry a girl who has not had her clitoris removed and her genitalia sewn closed (Hosken). In most Westernized countries, this would be a criminal offense punishable by years of imprisonment for sexual assault and mutilation of a juvenile, and would likely create an explosion of social outrage over the activity. Despite efforts of the World Health Organization (WHO) and the United Nations to prevent this genital mutilation as a method to promote global human rights, the practice continues to victimize innocent Sudanese women. It is relatively common knowledge that efforts of agencies such as the WHO and United

Outline Thesis Example | Topics and Well Written Essays - 500 words - 1

Outline - Thesis Example 1. Saline wastewater: Agro-food, petroleum and leather industries. The discharge of such wastewater continually increases in salinity and organic content. Without prior treatment, there is adversely effects on the aquatic life, water portability and agriculture (Wadvalla, 2011). 2. Menopause and ovarian cancer: the rodent ovary contains an enzyme system capable of metabolising polycyclic aromatic hydrocarbons. It occurs with reactivation of electrophilic intermediates known to cause cytotoxicity, mutation and cancer (Rodrik, 2009). 3. Wildlife extinction: industrial air pollution have been known to cause sickness and death of the later for over 100 years. Primary effects include direct mortality, debilitating industrial related disease, anaemia conditions, physiological stress and bioaccumulation. Some air pollutions have caused a change in the distribution of certain wildlife species (Pascual Khalil, 2014). The questionnaires were assessed by using the SPSS and that most of the people living near industrial places were affected more than those living far away from industrial places among the people in the Middle East. Most of the industrial pollution levels affects people living on the planet and r all linked to the emergence of industries. The more reason for agencies and governments t take action is because environmental degradation is at a very high rate. In addition, most countries are at the industrial stage hence developing more industries currently without view of the pollution effect. The governments and bodies in charge of the environment should act and act

Target Market of Nike

Target Market of Nike To bring inspiration and innovation to every athlete in the world. A mission statement is a statement of the organizations purpose- what it wants to accomplish in the larger environment. Nike has evolved a lot over the years, from a US-based footwear distributor to a global manufacturer and marketer of athletic footwear, apparel and equipment. Over the years of this evolution the target market for the company has kept on evolving. Market segmenting, by grouping together with similar needs, provides a commercially viable method of serving these customers. According to the Nikes official website the goal of the company is to carry on with innovating thinking to develop product that helps athletes of every level of ability to reach the potential they are capable of and side by side create business opportunities that set Nike apart from the various competitors. According to the official website of Nike the core consumer categories is action sports, basketball, football (soccer), mens training, running, sportswear and womens training. Thus in a way the primary target market for the company are athletes. Keeping this in mind I have selected a new athlete shoe as my product. The Marketing Mix For our case study we have concentrated on the traditional 4Ps marketing mix. Nike is one of the pioneers in marketing and has one of the strongest Marketing Mix. Product We define a product as anything that is offered to a market for attention, acquisition, use or consumption and that might satisfy a want or a need. Jim Blythe rightly said product brought to satisfy personal and family needs are consumer goods and Nike caters to all the relevant aspects in terms of its products and understanding consumers. A customer would emphasis at the three levels of benefit from product. Core Product Actual Product Augmented Product Core Product: The Problem solving services or core benefits that consumers are really buying when they obtain a product. Briefly it can so be said that Nike deals in four core categories which is footwear, apparel, equipment, accessory product. Actual Product: A products parts, quality level, features, design, brand name, packaging and other attributes that combine to deliver core product benefits, Nike has taken these factor into special consideration in terms of the product it brings in the market. Augmented Product: Additional consumer service and benefits built around the core and actual product, it is so said the more you keep your customers satisfied and happy the better for the business and Nike has given priority to these factors one being after sale service. Nike considered Design creates performance innovation products that minimize environmental impact by reducing waste throughout the design and development process, using environmentally preferred materials and eliminating toxics. Nike designers make smart, sustainable design choices at the start of their creative process, working to achieve breakthroughs to solve the big problems that hinder progress toward a sustainable future Internally, NIKE works across product teams and with groups ranging from the hub of product design and creation functions to influence the development of short-, mid- and long-range projects that make progress toward closed-loop products. The product choose is a new shoe for athletes manufactured after doing research and talking to making athletes to find out there requirements and needs of a shoe. The product will be light as well as durable and will athletes to run faster and more easily. Promotion Promotion, according to Kotler and Armstrong (2010), mean activities that communicate the merits of the product and persuade target customers to buy it. Promotion for Nike is the most critical and though about part of the marketing mix. Nike uses the following tools to promote its brand: Tool 1: Advertising Advertising, according to Kotler and Armstrong (2010), is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. The basis thing that Nike does through its advertising is makes its corporate visual identity: the swoosh, as popular as it can get. Corporate identity is a broad term referring to the set of meanings by which an object allows itself to be known and through which it allows people to describe, remember and relate to it (van Rekom, 1997). The literature suggests that firms who standardize their global corporate visual identity achieve communication benefits beyond the usual marketing mix (Melewar and Saunders, 2000). In all of the banner, newspaper advertisements, holdings, T.V commercial and even on their product Nike is recognized now through the swoosh instead of the brand name. Advertisements have been instrumental in marketing most of Nikes products(Hunger Wheelen, 2003). Tool 2: Personal Selling Personal Selling, according to Kotler and Armstrong (2010), is personal presentation by the firms sales force for the purpose of making sales and building customer relationships. Nike has setup two mediums through which it achieves personal selling: Nike has set up Nike exclusive store across the globe though help of distributor where one to one marketing of the brand is carried out by the sales person with in the stores and second Nike has setup a virtual store where any one visit anytime of the day and not just order the product even customize it. Tool 3: Sponsorship Sponsorship, according to Fahy, Farrelly and Quester (2004), has been viewed as an appealing communication tool, given the increasing clutter and fragmentation of the traditional mass media. Nike sponsors numerous sporting personalities in a wide range of sporting activities; for example: Tiger Woods in Golf, Wayne Rooney in Football, Roger Federer in Tennis (Brown, 2010). The strategic role of sponsorship is to attain advantage in the competitive market where the sponsorship must rise above the clutter and effectively resists the efforts of competitors to ambush it (Fahy, Farrelly and Quester, 2004). Nike has been known to use ambush marketing strategy for a long time now. The Just Do It campaign helped Nike to increase its market share. Nike increased its share of the domestic sport-shoe business from 18 percent to 43 percent, from $877 million to $9.2 billion in just ten years between 1998 and 2008. This campaign made Nike so identifiable that Nike stopped using the word Nike in the commercials, the swoosh was enough for the customer to understand whos ad they were seeing. By 2000s, just as the evolution of Nike product has occurred, the approach of the company towards marketing has also evolved. In 2002, Nike started its very first global marketing effort through the Secret Tournament campaign. Secret Tournament is an integrated approach which has now become the cornerstone marketing and communication effort by Nike. Ambush marketing is an effective way by which Nike over the years has promoted its brand and increased its brand image. Ambush marketing occurs when one brand pays to become an official sponsor of an event and another competing brand attempts to cleverly connect itself with the event, without paying the sponsorship fee and more frustratingly without breaking any law. Now the product that we are forwarding is specifically for athletes but can be used by anyone who wants to be fit. Thus again ambush marketing will be used. The product poster and advertising will be everywhere. The main cost in the marketing mix will be given to promotion to get the product successful. Place Nike has come a long way from when its founders used to sell the shoes out of the trunk of their cars until the first Nike store was built in 1966. During the November of 1990, Nike opened its retail- as- theatre experience called Nike town in Portland. Nike town won many architectural design and retail awards. Nike then also opened a dozen of other Nike town around USA and also internationally. According to Jobber (2004), Place involves decision concerning the distribution channels to be used and their management, the locations of outlets, methods of transportation and inventory levels to be held. The recent World Headquarters (WHQ) of Nike, Inc. encompasses of 17 buildings spread across 193 acres of land which totals 1.9 million square feet of interior space. The World Headquarter is in Beaverton, Oregon. Nike, Inc. also leases out 750,000 square feet or more of space in the area which is in the surrounding metropolitan. The European Headquarters (EHQ) of Nike, Inc. is located at Hilversum, The Netherlands. The office space is around 500,000 square feet which has been leased. Nike, Inc. has three major distribution and customer facilities for all the Nike-branded products. The location of these facilities: two are in Memphis, Tennessee and one is located in Wilsonville, Oregon. Place includes company activities that make the product available to target consumers. Nike, Inc. has approximately six production office located outside of the United States. There are over 100 sales offices and showrooms which are located worldwide. Nike, Inc. also has over 70 administrative offices worldwide. The product will be available in each and every shop and retail outlet that NIKE owns. It will also be sold online on the official Nike website. To gain maximum profit out of sales online sales of the product will be given emphasis. Price In a narrowest sense price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customer give up in order to gain the benefits of having or using a product or service. In marketing mix pricing is the only element that produces revenue; all other elements represent costs and that is the sole reason where Nike has been very successful as it has priced its product according to the needs of the customer. The various segments where Nike proves why Nike is so very popular and successful among its customers in terms of price are: Footwear (54% of Revenue) Nike specializes in athletic footwear, although Nike also sells sport-inspired casual footwear like its Air Force Ones footwear line. Footwear sales increased 14% in 2009, reaching about $10.3 billion, and accounted for 54% of Nikes 2009 revenue. Apparel (27% of Revenue) Apparel sales totaled $5.24 billion in 2009, a 0.2% increase from a year earlier.ÂÂ  2008 sales from this segment grew by 14% from 2007, a trend that Nike attributed much of this revenue growth to a 25% increase in sales inÂÂ  emerging marketsÂÂ  like Russia in the EMEA region as well as a currency-neutral 50% increase in revenues fromÂÂ  China. Equipment (6% of Revenue) Nike also sells sports equipment such as balls, protective equipment, and golf clubs. Sales of Nike branded equipment reached $1.11 billion in 2009, a 9.5% increase from 2008.ÂÂ  This increase was driven primarily by a 10% increase in equipment sales in the Asia region. Other (13% of Revenue) Nike also sells apparel and footwear under the Nike Golf, Cole Haan, Converse, Hurley International, and Umbro brand names and earns approximately 13% of its revenue, or $2.5 billion in 2009, from these segments. As we can see the main income of the company is from the Footwears and its main target market is athletes, this product is going to be for high class people. The product will be in the high range band.

Management of Human, Physical and Technological Resources Essay

Explain how the management of human, physical and technological resources can improve the performance of a selected organisation In this assignment, I am going to show and explain how Jaguar Land Rover manages the three main types of resources. Ensuring that the human, physical and technological resources are carried out correctly can increase the performance of Jaguar Land Rover. Jaguar Land Rover (JLR) is a business built around two great British car brands that design, engineer and manufacture in the UK. Jaguar Land Rover is part of Tata Motors, India’s largest automobile company. Jaguar Cars Limited is one of the world’s premier manufacturers of luxury sports saloons and sports cars, whilst Land Rover is a world renowned manufacturer of premium 4Ãâ€"4’s based in the United Kingdom. The Land Rover, in particular, over its 60 year long history has been renowned for its relationship with the planet. The group’s strategic approach has greatly minimised the impact of their cars on the environment, either through their e-Terrain technologies, more sustainable manufacturing, CO2 offsetting, or conservation and humanitarian projects. Jaguar Land Rover’s sustainability governance structure is part of the reason why sustainability is so embedded strategically in the way they do business. Human Resources This covers all aspects of HR, including operational support, recruitment and development. The Human resources can improve the JLR’s performance in many ways. There are two main processes which are looked at when managing human resources. The most important is to employ they correct people for the job, people that will carry out the job role correctly. Jaguar Land Rover takes on a limited number of design graduates into one of three different design areas: * Colour and materials * Digital and clay modelling * Surfacing Design graduates will be closely involved with creating the look and feel of vehicles, both internally and externally. Throughout Jaguar Land Rover, people experience moments of inspiration and progress like these every day. Individually, they define careers. Together, they’re the driving force behind the astonishing growth in over 170 countries around the world. People matter in JLR. There organisation’s capability and vision have been he power behind their recent success, and are key to their future. We need to create a positive, supportive environment capable of attracting, developing and retaining the best people possible. This is what they’ll be fundamental in doing. Working across the business, they’ll help them find innovative new ways to source, engage and nurture employees. Theyâ €™ll develop themselves too, by thinking commercially and gaining technical skills that will prove invaluable long into their future. As there remarkable growth continues the challenges them face will just keep on getting bigger and more exciting. And when it all comes together – when a project you’ve worked on makes a visible and positive impact on our business – it’ll be a moment you’ll never forget. Staff journey begin thorough introduction to both brands, followed by carefully planned development throughout their time on the programme. This will include support to achieve any professional accreditation they’ll need. At every stage, JRL will be given the support and freedom to achieve their full potential. And, as people expect from an internationally successful business, the rewards and benefits are outstanding. They include a competitive salary and pension scheme, joining bonus and an employee car purchase scheme. The longer that people work in a job, or different jobs they will start to gain accumulated experience, they will start to learn how to deal with certain issues that may come up in their job. This is a major benefit to the company, as more and more people stay at the company so wills the experience. The people with experience will be placed as mangers so that they can have an influence on their own sector or department. It is very important for the organization to build up the skills of peoples so that they can deal with certain issues that arisen the business. It would be wise to train more than a few people at certain things, for instance in their absence, there should be somebody to handle that specific area. If an experienced person was to leave the organization it would beard to find another person that would be able to fulfil that job role with the same amount of skill as the previous person. Cascading training is the process in which training is passed on throughout the workforce, so that a backup is available when one is needed. To grow their business and bring their vehicles to life, it takes exceptional people. In Jaguar and Land Rover HR look at following things also:- Working right across an exceptionally broad HR career path, they’ll take on challenges such as: * Negotiating change with JLR Trade Unions * Advising Board Directors on business unit organization * Producing training and development programmers * Building positive senior relationships throughout the business * Managing the performance, and developing the skills, of employees throughout the business. Physical Resources When looking at the physical resources of the JLR, we look at the procedures that it undertakes to carry out its activities. Improvements can be made to make sure that these resources are maintained, refurbished and secured. All businesses need premises where they can operate from. These buildings can have a strong affect on the people that either work there, or the customers of the company. Having building located in strong economic areas is also very important for the business, so that many people will be attracted to it, as well as see it as an important building in the area. Importance of how JLR layout their stores all over the country no doubts shows in its success. The building has proper heating system and other accessories to attract the attention of the customers. Once they have chosen the car that they wish to purchase. In businesses like JLR, they would need to be aesthetically pleasing to the customers, being attracted to the building will naturally result in them proceeding into the building. Improvements should be made in the materials and waste in JLR. Undoubtedly this would both save the economy as well as money for the business. JLR has many stores, warehouses and factories. These building will all need to cope with different activities that will need to be completed. The plant will be the place where the machinery for these places will be placed. Although some companies take their machinery on lease, JLR sees best to buy the machinery. The correct equipment is essential for a business such as JLR to operate smoothly. If the necessary equipment is not given then this can result in the incompletion of the task which was required, this can have more impact on The Company then some may think. IT is one of the most important, many business fail without it. JLR has a ery good IT system, which consist of both hardware and software, which carry out their main jobs of looking after the amount of stock in the stores, the days cash intake, and many other important functions that the company needs. Hardware is the physical items, computers, monitors, things that are visible to people. Software would be the systems that the computer runs on, Microsoft and other appl ications. Making sure that all of the buildings in the JLR Empire are maintained and updated if necessary is one thing that the company could not survive without. All of the 24 hour factories will always have their premises checked. If the correct maintenance does not take place then the machinery or the buildings can break down, leading to much more hefty cost with replacing them. Cleaning of the buildings is important in keeping it safe to work in and healthy for the people who work there. Refurbishment of the company consists When the company seems they want to change the appearance of their stores whether it be to the customers in the stores, or for the workers in the other associated buildings. Keeping the buildings fresh will encourage people to enjoy their workplace and result in people working harder. Refurbishment can also have an impact on the environment as well as people, as old resources can be replaces with eco-friendly or energy saving ones. To ensure that the workers and the customers of JLR are safe at all times Emergency Provisions will be there in case of an emergency. Evacuation training must be given to all of the employees, so that they know exactly what to do in case of a fire or any other incidence. Other equipment to prevent harm will be placed in the store, such as, fire alarms, smoke detectors, fire escapes and fire extinguishers. To ensure that these are working at all times, regular checks will need to be made. Insurance is a must with all building, whether there leased or owned by the company. This is to cover any damages. Protecting the assets of the company is very important because if any of these were vandalized, they can claim the damage costs back. The building must be made secured at all times, when the employees finish their shift at night; they must lock the premises up so that no intruder can enter. Although this is not always the case, people still somehow find a way in, this is why security guards are hired. The company can also get advice from big security companies about how they can keep their business locked and secure. Technological Resources When looking at resources which are technological, there are many improvements that can be made in JLR. Technological resources would not be hardware; they would fall under the category of software. They are managed in similar ways to other resources to ensure that they are not damaged, and if there is a newer version an update can be made. Intellectual property is the right in which people can own idea’s and decide what happens to them. Software is used in JLR a lot, and the company spends a lot of money on software for its business. Bespoke software is sometimes very important to businesses; the reason for this is because it is a piece of software that is specifically designed for a business. Software that isn’t bespoke, but owned by people is also used, and to use this JLR must pay a fee for the software license so that they can distribute it to all of their stores. When companies buy these licenses, they usually get a discount due to the bulk amount of computers that they wish to install the software onto. Some company’s run the software on more computers they claim to be, and in these cases they are breaking the law, although this can work both ways, as the companies can charge too much. Software audits can save a vast amount of money for the company, to see which computers need new software and which don’t. Using legislation to protect the technological resources of the company is very important although it is always hard to tell whether people have taken your idea, it is always hard to find the perpetrators. Patents and Copyrights are different area’s which fall under intellectual property law. Patents are protection for inventions, new or improved. And copyright protects the use of graphical images, or literary, songs software and films. Conclusion This activity is carried out through a process of cross-function or cross departmental working. Staff from different sections of a business come together to identify and address issues related to the company’s logistics, employee relations, stakeholder engagement and organisational development. Staff are recruited to meet demands of the organisation and often a team leader is selected to co-ordinate objectives, e. g. to set and meet achievable goals. Team performance is monitored in bite sizes to keep abreast of developments. Team members will liaise with other departments to avoid the silo effect form of productivity, i. e. to keep in the loop of events in the business environment. JLR make a series of strategic senior hires to affect particular objectives, e. g. a company may employ a senior manager to handle IT strategy formulation and implementation. This action is intended to encourage competition and increase productivity. All the data created or generated will be stored up as intellectual property and perhaps legal steps will be taken to protect material, e. . designs and text. The information will have come from a range of individuals who have come together as a group to provide accumulated experience and skills. For instance members of a Board may have worked within the organisation over a series of years in different roles. Other areas of physical resource include maintenance of a JLR’s building and facilities, e. g. an organisation may need to employ a policy and compliance officer to write and maintain a register of clear concise and easy to use documents as required by service operations of the business and government standards.

Competition within the small business sector - Free Essay Example

Sample details Pages: 6 Words: 1948 Downloads: 1 Date added: 2017/06/26 Category Business Essay Type Analytical essay Did you like this example? As in this competition era lots of small businesses are running in this time. So, one of them we are going to explain. Here, we are going to explain about a small business. Don’t waste time! Our writers will create an original "Competition within the small business sector" essay for you Create order Company has been doing a business in hardware and software area. Apart from this, management wants to expand business in various levels. A management of this company need to make focus on inventory control, sales, profit, facility for customer and main an essential thing is an order checking. More over, a company has major challenges from competitor in a same market place. As per data indication, competitor has efficient structure, higher quality product, various systems compare to this organization and all these sectors are ample for to attract a customer in business. On other side, company has been facing problem with own existing system. Like, stock management, customer relationship management and main issues with an order handling. Conversely, company has strength in a business like, unique service, higher level of employees and other facilities. So, an organization has been facing all these issues in this current time period. On the contrary, a management try to do some diversif ication in business with use of some strategy and technical tools. And try to grow up business up to some extant. Research Back Ground In this competition environment for any business whether it belongs from small company or multi national industry competitor always rise in same market place. And create a competition in business environment. But, only few of them can get succeed in this area with prop of their extremely higher level of management and qualitative strategy. As we have seen that company has problems with its exiting system and business is not handled by management in well manner. First of all, SWOT analysis will reveal a description about company or this analysis will show mirror of exiting system. As we know that S indicates Strength of company. For this company its own reputation in a market place and main an essential thing is a best level of customer service and giving qualitative service. Apart from this, an organization is providing other facilities compare to its competitor. More over, weakness and Threat indicates internal problem in this current system. Other side, with prop of some manageme nt strategy and implementing a tools will create an opportunities for this company. Problem Identification As we have seen a structure of a company and challenges from its competitor. In addition, we saw a company has some strength. But, here Weakness and Threat for this current exiting system can easily identify. In addition, company has many problems with its exiting system. Fristly, major problem with this exiting system is an if we talk about Stock Management. In addition, management not taking aware about this vital issues which will influence in a future for business. Still a management not applying any new strategy to grow up business in right manner and its an extremely high issue for business. Especially when we compare with a future direction. More over, information reveals that company has been facing problem with some order checking or other words to say that, company has all manually system instead of any small tools or any data base where they can keep all information about ordering and also get all record about selling product. In addition, this organization has manually system which is difficult to handle especially when we talk about some invoice and re checking a system. Last but not lest, an organization has problem with its less working hour. Finally, stock management control creates interrupt in current time. Apart from this, an organization also facing some challenging from its competitor in same market place. Because of, in a same area other challenger runs business in same market. And they have better structure of organization, qualitative of product and unique product compare to other challengers. In addition, competitor applying different level of strategy to run business successful in a challenging environment. And they believe to do some diversification in business sector which is one of the higher threats for this organization. Thus, this organization has many problems in this current system and with lack of service, pure management pushing this business in to a downside. Recommendations As we have seen that company has been facing many problems in this current structure. And create worth situation for them. But, a management need to bring some strategy for better future for this organization and create an opportunities for a business in this competition era. Firstly, as we saw a company has problem with its own stock management. In addition, a management needs to bring some unique strategy which will influence on business sector. As we know that, this company business totally related with computer hardware and software. So, this type business all transaction handles in day to day. In addition, transaction always day in and day out format. Apart from this, all decision has been taken a short time. Thus, with prop of Working Capital Cycle a management can get right and proper solution for this company. In addition, as per data which shows that an organization has major problem with its stock management. So, with prop of this method we can get easy solution. A manage ment of this organization needs to develop Reordering and Rechecking . With help of this strategy a management can take decision related with stock control and ordering a new stock. Secondly, other issues which creates an interrupt in business sector. An organization has major problem with its lower level of qualitative service. It means that its current manual system which creates a worth situation for this company which is an extremely dangers for this business. Because of, company belongs totally in technical environment .so, company need to develop some tools with prop of that they can manner some financial data and also does some diversification in business sector against it competitor. Moreover, company facing major problem with its management. Thats lack of bring strategy in business. Company need to make focus on some market segmentation which will bring a some opportunities for business. It means that a management of this company need to make focus on demand forecasting which indicates a customer demand in a business. And it has direct relation with Working Capital Cycle. For instance, management should know about demand or product and type of demand. It means that if younger customer visiting more compare to other customer then management need to keep some game zone area which brings more customer in a business and grow a business in right and proper way. This is ultimate goal for any organization. Finally, according to a companys issues a management need to develop this strategy to grow up business in perfect direction. Last but not least, with prop of some strategy company need to do some diversification in business which will be helpful in a business level. Especially against competitor a company can get more benefits. And a management need to create CRM (Customer Relationship Management) with them. And always try to fulfil customer satisfaction. Because end of any strategy or any business plan base on customer satisfaction from company. Thu s, company need to develop all these strategy to bring tremendous opportunities for business sector. Change management As we have seen that, company has major problem in a current framework. And an organization has needed to change or modify structure in proper way to run business in this competition era especially against business enemy. In addition, we saw that an organization has major problem with forecasting or stock management. And as we recommend that a working capital cycle is a best and east strategy to check each stock. Apart from this, a management should aware of how to develop and apply in a business? Because of, this strategy has relation with business diversification. Its risk for business as well. If a management has lack of ability to handle a business in right and proper way. Apart from this, as we recommend that a business need to focus on some diversification in business sector really that type of business strategy brings a revolution in business environment. Especially when an organization wants to grow a business in right and proper direction. Because of, diversification st rategy indicates that a management need to launch totally unique different product compare to other competitor. Which will brings a opportunities in a business level. More over, we can say that a company can create way to achieve goal in right direction with prop of this strategy. However, a major risk for this strategy and that is a lose business. With this strategy plenty of risk brings in a business sector and a little decision can influence in current position and also impact on a future situation in this competition environment. As we know that company has manual process whether its related with its customer information, ordering, rechecking etc. and so, management needs to implement a tools which will handle data base of customer, order etc. so, on that base level they can keep each and every data which will be useful for business in right. Moreover, if we talk about business sector then for this organization has to develop a tool which will utilize for keep data records an d for other system task as well. So, that is main and essential benefits to build up this task in business sector. However, for this type of tools are very time consuming and also up to some extant difficult to handle for operator. and main an important problem with this is need to employee a staff to develop a tools. This is really difficult to a current situation in business. Thus, a management of this business need to change a structure of a business with prop of some business strategy which will change a framework of business and create bright future for company or organization. However, all these things depend on how a management develop and adopt in a business in various level. Finally, qualitative strategies change a structure of business in different ways. And also create right way to achieve goal. Conclusion As we saw that to run a small business in this competition its really difficult. Apart from this, we also seen that how a management for small business need to develop or grow a business in various level with help of strategy. In addition, we cover all information related with small business environment especially against in competition environment. And shows that how a management of small business develop a diversification in business. How to use  SWOT analysis  to drive your business forward.  Ãƒâ€šÃ‚  Signing up to the is4profitSmall Business  Newsletter or; Entering your firms details into the   www.is4profit.com/HYPERLINK https://www.is4profit.com/business/business/swot-analysis.htmlbusinessHYPERLINK https://www.is4profit.com/business/business/swot-analysis.html/HYPERLINK https://www.is4profit.com/business/business/swot-analysis.htmlbusinessHYPERLINK https://www.is4profit.com/business/business/swot-analysis.html/HYPERLINK https://www.is 4profit.com/business/business/swot-analysis.htmlswotHYPERLINK https://www.is4profit.com/business/business/swot-analysis.html-HYPERLINK https://www.is4profit.com/business/business/swot-analysis.htmlanalysisHYPERLINK https://www.is4profit.com/business/business/swot-analysis.html.html Working capital cycle. Introduction. The  working capital cycle  can be defined as: The period of time which elapses between the points at which cash begins to   tutor2u.net/business/finance/workingcapital_cycle.htm Analyse your  business  and markets to identify new opportunities and devise a strategy. www.businesslink.gov.uk/bdotg/action/detail?itemIdtype How and when to  diversify  into new products or services and markets, the risks and the rewards. www.businesslink.org/bdotg/action/detail?type=RESOURCES